Surviving Modern Marketing
It is no secret that marketers in 2017 are feeling a little overwhelmed.
Three Surprising Influencer Marketing Tips
Due to increasing social clutter, ad avoidance, and media segmentation (not to mention #alternativefacts), attaining trust, building relationships and, ultimately, earning…
Creativity Is A Driver Of Business Performance
Advertising agencies and award shows both have such a standing interest in making the business case for creativity...
9 Steps To Ritualising Your Brand
Brand rituals can be a powerful brand property in creating mental shortcuts and lasting brand loyalty. They give emotional meaning to otherwise tedious behaviour.
Creativity Trumps All
Great quotes from great leaders
Spurring on Business Change For the Better
"There are leaders changing businesses simply because it is the right thing to do." - Chris Houston
The Ogilvy Millennials in Marketing Summit
When Ogilvy & Mather Chairman and CEO John Seifert meets with clients, there’s one thing he hears consistently: We want millennials.
Eight Global Trends That Will Affect You
We’re living in a time of profound change – social, technological, economic, environmental, political and even spiritual.
How brands can keep consumers hooked on apps
Unless a brand owns a top app within an app store category, it is unlikely to gain traction among consumers.
The Relationship Between Purpose, Brand, and Culture
In this video blog, Chris Houston of Telosity talks about the symbiotic relationship and interplay between a business’s purpose, brand, and culture.
