The Value Of Simplicity
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement.
How to do sampling in a digital age
Free samples are one of the top purchase drivers, and close to half of beauty shoppers report that a free sample has led them to buy a product. Sales, coupons, and friends and…
Twitter finally introduces new safety options
After widespread criticism, Twitter is starting to take its troll problem seriously.
How Social Media Could Steal Your Brand Identity
Social media is becoming a marketplace for scammers who use various techniques to steal your brand or identity, discredit you, or disrupt your business.
Content up Media down
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories;...
3 New Challenges In Marketing
How do you reach consumers who are going offline and don’t want to be found?
How Mobile Is Revolutionising Holiday Marketing
How brands can make the most of the holiday season with the power of mobile.
Future Of Brands: How Companies Evolve
The pace of technology adoption and its widespread use is dramatically different than a decade ago.
Why millennials favor Instagram over Snapchat
Despite all the hype around Snapchat’s upcoming IPO, many millennials turn to Instagram to discover new brands and content.
5 Reasons Why Names Matter
Shakespeare was right to ask what’s in a name. Names matter. September is the most popular birth month by far in England and Wales. A study by Mumsnet.com in the UK earlier this…
