5 Ways To Keep Your Customers Engaged
Today’s customers are full of expectations.
Wake Up! Content Is Not Enough
For quite some time now, agencies have been advising clients to spend money on producing ‘creative’ and ‘engaging’ content to convince consumers and customers to buy their…
Five Tips For A New Product That Breaks Category Norms
Sometimes the need for a new product is so obvious that it’s frustrating that nobody has been able to come up with something suitable.
Surviving Modern Marketing
It is no secret that marketers in 2017 are feeling a little overwhelmed.
Three Surprising Influencer Marketing Tips
Due to increasing social clutter, ad avoidance, and media segmentation (not to mention #alternativefacts), attaining trust, building relationships and, ultimately, earning…
9 Steps To Ritualising Your Brand
Brand rituals can be a powerful brand property in creating mental shortcuts and lasting brand loyalty. They give emotional meaning to otherwise tedious behaviour.
Creativity Trumps All
Great quotes from great leaders
Creativity Is A Driver Of Business Performance
Advertising agencies and award shows both have such a standing interest in making the business case for creativity...
The Ogilvy Millennials in Marketing Summit
When Ogilvy & Mather Chairman and CEO John Seifert meets with clients, there’s one thing he hears consistently: We want millennials.
Eight Global Trends That Will Affect You
We’re living in a time of profound change – social, technological, economic, environmental, political and even spiritual.
