5 Types of 'Fake News' and Why They Matter
Fake news is nothing new
Ten Insights From Mary Meeker's Internet Trends Report
This year’s report includes significant focus on eCommerce trends; below are the ten key takeaways for brands and agencies.
Overcoming Data Blindness
Every day brings a new and astonishing application of “alternative data,”
Talk is Cheap: It's Time For Advertising To Make Moves Toward Becoming More Inclusive
The time for talk is up—it’s time for action.
Brands That Do: Building Behavior Brands
The importance and meaning of brands is in a state of turbulence.
If an Ad Isn't a Brand, What Is?
A brand has a lot of moving parts. You have to be sensitive to the ones you move.
Why Eye Tracking Matters to Brands
Eye-tracking has suddenly become a lot more interesting due to a flurry of acquisition activity by three of the world’s biggest technology companies.
Confronting Unconscious Bias In Advertising
Everyone in the advertising industry loves to talk about thinking outside the box.
7 Lessons From Established Online Video Viewers
The online video industry is bedeviled by perennial expectations of “what’s next.”
5 Trends From Ad Bowl 2018
Another year of Super Bowl ads has come and gone.
