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Apps Aren’t Dying, They Just May Become Invisible
Often what you can’t see is more important than what you can.
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What Are The Rules For Protecting Your Brand?
PR disasters happen. But all too often, companies seem to make matters worse.
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2018 – The End of Emerging Markets?
Will 2018 spell the end of emerging markets?
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Lessons From The Greatest Speeches In History
The most effective messages are short and simple, so they can be easily absorbed by a broad audience.
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Will Middle-Class Growth Change Marketing Behaviour?
How the rapid growth of middle class consumers has profoundly reshaped parts of the world.
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Print Isn’t Dead, But Trust Is In Critical Condition
The most significant concern on the agenda was that of trust and credibility.
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Creating Human Connections Along A New Consumer Journey
Today’s consumer journey is being fueled by technology and finding human connections along the way is critical if brands want to succeed.
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Traditional Media is Strong, but Facebook is the Gatekeeper
Facebook is the mechanism where most people get their news,...
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Creative People In Love (With a Client)
So how do you get a bear hug of better ideas out of your creative team?
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It’s Official, Big Brands Aren’t Dying
Are big global brands declining while small local brands are growing?