By Professor Hoe Siu Loon
Associate Professor of Information Systems (Practice), Singapore Management University
This article was first published by SMU City Perspectives on 1 November 2023. Below is an extract of the article.
Start small, finish big: 8 building blocks for digital transformation
As digital currents reshape how we work, play and live, organisations must navigate the tide of change to stay relevant and robust. The term ‘digital transformation’ is used to describe the journey these businesses take in adapting and adopting digital technologies to continue creating value for their customers, but the steps to achieving this ‘transformation’ have generally been undefined, leaving each industry, sector and business to come up with their own interpretation of the process.
Referring to digital transformation as a “multidimensional concept with many moving parts”, Hoe Siu Loon, Associate Professor of Information Systems (Practice), explains why there is no one-size-fits-all solution, and why many organisations that pursue digital projects may not be able to fully realise the benefits of their investment. He says, “The complexity of the technology is not the whole idea. It’s how savvy you are in improving the way you do things to deliver value to your customers more efficiently and effectively. This means understanding the building blocks that can enhance your organisation’s probability of success in your digital transformation journey”.
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About the author
Hoe Siu Loon serves as the Associate Professor of Information Systems (Practice); Director, MITB (Digital Transformation) Programme at Singapore Management University. His research focuses on Information Systems & Technology.