Issue 36, Mar 2020 - Benny's Gems | ATTS

What’s Your Business ABC?

You could say that the UOB-SMU Asian Enterprise Institute (UOB-SME AEI) helps small and medium-sized enterprises (SMEs) with their business ABC. If you look at our website, you will see that the Institute is “fully dedicated to providing highly subsidised consulting projects which are implemented by SMU students under the guidance of seasoned industry professionals”. 

To date, the Institute’s principal initiative – the SME Consulting Programme (SCP) and SME Consulting Programme Plus (SCP+) – has given many SMEs a timely leg-up, providing the direction and confidence to fuel their next phase of growth. In this issue, we show how two SMEs’ “found” their ABCs during their consulting journey with us.

One company, which provides work-based competency training, wanted to add two new areas of training into its existing repertoire of courses. As shared by its Executive Director at the end of the project, the SCP research findings “validated our thinking and direction” and “our expectations were met”. In this business strategies project, the team had affirmed the SME’s ABC by determining the areas where it can assist in building capabilities.

After almost three decades in the retail customised jewellery business, the second featured SME was looking to expand its customer case and widen its market share. The Business Development Manager commended the “practical yet relevant recommendations”, which the company has started implementing. The consulting team had built on the strength of the company’s ABC – alluring, bespoke craftsmanship – in this strategic marketing project.

SMEs typically have lean resources that are tied up with the day-to-day operations. But with the myriad possibilities afforded by your business ABC – the unique value proposition that defines the company – you can achieve so much more. Let us help you unleash the potential for the future… by going back to the basics of ABC.


Treasured, Bespoke Jewellery: Benny’s Gems Creations Co Pte Ltd  (Project Scope: Strategic Marketing)

Benny’s Gems Creations prides itself as a Singapore company that focuses on exquisite, bespoke jewellery. Established by Benny Lum in 1993, it has become a recognised leading crafter of one-of-a-kind jewellery pieces tailored to the clients’ unique tastes and styles.  Read more


Safe Environment, Safe Workers: Assets Training & Technical Services Pte Ltd  (Project Scope: Business Strategies)
Established in 2004, Assets Training & Technical Services Pte Ltd (ATTS) provides competency-based training for personnel working in a potentially hazardous environment. It is the first in the region to provide a fully CompEx-audited training facility that uses realistic scenarios in its training.  Read more





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