Issue 17, Jun 2015 - Freshening Industries | Hughco Group | Udders Ice Cream

Know the “enemy” and know yourself

The strategies recorded in ancient military treatise The Art of War by Sun Tzu continue to be applicable to many aspects of life today as many of the oft-used quotes are based on pragmatism and practicality. Toda, they remain useful and timely reminders for enterprises, especially small and medium-sized business entities.

With their limited resources, SMEs that are looking to expand their footprint to gain greater market share need to tread more cautiously than established companies. The Sun Tzu axiom that comes to mind is 知己知彼,百戰不殆. Used in context, the maxim urges the SME to know itself well so as to maximise its chances of success, while minimising the potential for failure.

In this bulletin, we feature three SMEs that have successfully worked with UOB-SMU Alliance Enterprise Institute’s Consulting Programme to improve their businesses. Through feasibility studies based on scientific and methodological approaches – the hallmark of our Consulting Programme – the SMEs were able to make more informed decisions based on extensive data and objective findings.

Over 2,500 years ago, Sun Tzu had advocated 知己知彼,百戰不殆 as well as 不知彼,不知己,每战必殆 discerning when to fight and when not to fight otherwise the outcome could be disastrous. Through the Consulting Programme, the SMES better recognised their strengths and weaknesses and the competitive business environment, and also received recommendations on how to bring their business forward.

 “In war, the way is to avoid what is strong, and strike at what is weak”, said the military treatise. Don’t go into a saturated market dominated by conglomerates with deep pockets. Find out where “the weak” is, because it may well present you with a unique opportunity to launch your niche product, and emerge the winner. Come talk to us – let us arm you for victory.

Charge forward with Learning and Discovery!


Smell Clean, Feel Fresh: Freshening Industries (S) Pte Ltd
Wet towels are a must-have for some people, especially in dusty, dirty or humid environments. Packaged in soft, handy packs comprising single or multiple pieces, or in hard-case receptacles, there are wet wipes designed for general as well as specific uses. ... read more

Small in Size, Big in Function: Hughco Group Pte Ltd
Hughco Group Pte Ltd is a local company specialising in nanotechnology products. Its core business is the manufacture, distribution and sale of protective sealant products to the local and international markets. The SME also specialises in custom formulations, providing innovative, high-tech coatings to customers. ... read more

Awesome Artisanal Ice Cream: Udders Ice Cream
Udders was started “on a whim and a dream” in 2007 by husband-and-wife team David Yim and Wong Peck Lin, who are “still having mooch fun doing it”. It is a fun, casual, laidback and quirky ice-cream café concept offering unusual and delicious flavours of ice cream. ... read more


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