Ogilvy On: Total Loyalty—More Human and Creative Than Ever
The future of loyalty isn't about points, miles, and sales—it's much bigger than that. It's about creating brand advocates and inviting them to feel a part of something greater.
The Importance of CDPs in Today's Consumer-Driven World
The line between CTOs and CMOs continues to blur. This not only means better, more personalized experiences for customers, but it also means more audience understanding, greater…
In a World Full of Complications, Let Get Back to the Basics
Customer expectations have reached an all-time high, especially when it comes to digital interactions.
Going Early in the Metaverse: A Key Strategy to Drive Growth in the Future
Think back in time to when Facebook or Google first opened their advertising platforms to the public and customer acquisition costs were represented by cents instead of dollars.
Social Media Trends 2022
In all fairness, 2021 kept us marketers and consumers entertained, to say the least. It will position itself in the history books as the breakout year into the new normal, but…
Unlocking 500% Opportunity: How Brand Equity Powers Breakout Commerce Experiences
What percentage of brands could disappear overnight without notice? According to Elite Business Magazine, that number is an astounding 74%.
How Brands Can Navigate the NFTs Revolution
Early last year, NFTs (non-fungible tokens) became, along with “metaverse”, one of the most popular and talked about terms in the technology and business worlds. Today, an entire…
Business and Growth Trends 2022
As we entered 2021, the most optimistic among us believed that Covid would be squarely in the rear-view mirror by now.
Borderless Retail: Riding the Wave of Returning Customers
What we all suspected has come true. The pandemic fundamentally changed how consumers shop and purchase and the numbers prove it.
Influencer Trends You Should Care About in 2022
Having matured into adolescence, and grown in size, influence is still defining itself within the world, jockeying for position among more established routes to consumers.
