The Impact of AI on Marketing: From Algorithms to Artistry
The potential of AI is captivating; the hype surrounding it undeniable. Its world-changing capability, coupled with the speed at which it has improved in quality, is pointing…
The Future in a Minute: An Aging Population Turns Silver into Gold
In the latest episode of The Future in a Minute, Jeremy Katz illustrates the incredible—and growing—purchasing power of aging consumers.
The Future of Consent: The Coming Revolution in Privacy and Consumer Trust
This is the third paper in Ogilvy Consulting and Caden's series on Data. Check out "Take Back Your Data" and "How Brands Can Respond to the New Data Normal".
The Future in a Minute: ESG Becomes Mandatory
04/24/2023 by Chris Celletti
The Power of Loyalty in a Recession
04/27/2023 by Mary English While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program.
Extreme Fandom: How Social Has Broken the Walls Between Brands and Fans
Passionate celebrity obsession has been around for decades, but where this sort of behavior was once regarded as a little deranged, The New York Times says it’s now a mainstream …
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or recipes for more easily …
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
When Google announced in 2020 that it planned to phase out third-party cookies in its industry leading Chrome browser, the news had an immediate ripple effect across the…
5 Ways a Metaverse Experience Can Enhance your Brand Ecosystem
It’s hard to open your LinkedIn, Twitter, or any marketing blog without seeing the latest marketing buzz word “metaverse” front and center. We know today that the simplest…
Fashion: An Early Lens Into Culture
Regardless of what industry or category your brand sits in, fashion is relevant to you.
