Oculus Vr Now Belongs to Facebook
Once again, Facebook has found itself at the centre of a tech controversy. This week it is due to Mark Zuckerberg’s decision to acquire Oculus VR, the company behind the…
The Snapchat saga continues
We just can’t seem to stop talking about Snapchat these days. First there was the security breach at the start of the year, which saw millions of user names and contact details…
Social Measurement
But can social data yield measurements that are comparable to those from other, more established forms of research?
Is Content the New Currency?
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late.
Are you Digitally Normal?
According to new research released this month by Mindshare, Singapore and China are among the countries leading the global league tables when it comes to online motivations.
The New Savvy Shopper
They go by the name Digital Divas, and for good reason: Among those women who are shopping online, Digital Divas are easily the savviest, posting, texting and tweeting their way…
Fast Consumers and Smart Brands
Research from 32 cities around the world has revealed that people are, on average, walking 10% faster than they did just 12 years ago.
Data Collecting Helps Brands Target Buyers
Google and Facebook are collecting and analysing data of its users, and advertising giants Publicis and Omnicom have merged to do more of that collecting and analysing.
Measuring social marketing ROI
Did you know... measuring social marketing ROI is the leading challenge for marketers?
Mobile Websites VS Mobile Apps
With the proliferation of smartphones and tablet devices in recent years, businesses are having to reimagine the way their content is viewed
