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3 New Challenges In Marketing
How do you reach consumers who are going offline and don’t want to be found?
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How Social Media Could Steal Your Brand Identity
Social media is becoming a marketplace for scammers who use various techniques to steal your brand or identity, discredit you, or disrupt your business.
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Content up Media down
At the ogilvydo ‘Inspire or Else’ seminar, James Thompson discussed why it was more important to have authentic than popular stories;...
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How Mobile Is Revolutionising Holiday Marketing
How brands can make the most of the holiday season with the power of mobile.
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Future Of Brands: How Companies Evolve
The pace of technology adoption and its widespread use is dramatically different than a decade ago.
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Why millennials favor Instagram over Snapchat
Despite all the hype around Snapchat’s upcoming IPO, many millennials turn to Instagram to discover new brands and content.
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5 Reasons Why Names Matter
Shakespeare was right to ask what’s in a name. Names matter. September is the most popular birth month by far in England and Wales. A study by Mumsnet.com in the UK earlier this…
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The truth about Facebook’s ethnically targeted advertising
In addition to targeting consumers by location and interests, Facebook also offers advertisers the ability to reach (and exclude) specific ethnic groups.
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Romance Is In The Business
Tim Leberecht, author of The Business Romantic talks about embracing emotion as a counter for excessive quantification in this digital age and shares his rules of enchantment.
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Will Content Marketing Ever Be Perfect?
How can content marketing continue to have value to both brands and consumers in an increasingly over-saturated ecosystem? Content Marketing’s Next Big Focus, an event sponsored…