![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Keeping-It-Real-with-Gen-Z.png?itok=tyXMtJj1)
Conversations That Matter—Keeping it Real With Gen Z
Gen Z has broken many norms.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Ogilvy-Consulting-2021-Trends-Report.png?itok=Ds43DVIF)
Conversations That Matter—Ogilvy Consulting 2021 Trends Report
If you’re trying to take advantage of a trend now, you’re probably already too late.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/The-Growth-of-Chinese-Digital-Disruptors.png?itok=SSHRpgqo)
The Growth of Chinese Digital Disruptors
A popular Chinese quote from The Art of War says: “Just as water retains no constant shape, so in warfare there are no constant conditions.”