STAFF WRITER on 12 May, 2017 at 11:05

In this video blog, Chris Houston of Telosity talks about the symbiotic relationship and interplay between a business’s purpose, brand, and culture. As described in further detail in the new Red Paper For Goodness’ Sake, the purpose of an organization infuses the outward identity or brand, while at the same time relates to the inward reality—or culture.