Issue 52, March 2024 - Hort Therapeutics

Cultivating new growth shoots

Being a pioneer and leader in a relatively new field can be a double-edged sword: on one side, a company may encounter numerous hurdles and steep learning curves; on the other side, rich opportunities abound. 

For Hort Therapeutics, a Singapore-based social enterprise dedicated to promoting well-being through therapeutic horticulture, formulating a robust business strategy has been pivotal in nurturing its development and thriving in Singapore’s dynamic wellness landscape. 

In search of fresh and innovative business strategies, Hort Therapeutics turned to the UOB-SMU Asian Enterprise Institute’s flagship SME Consulting Programme (SCP). Renowned for its rigorous, science-based approach, the SCP furnished the enterprise with extensive market insights through in-depth surveys and analytical methods. With the expert guidance of an industry veteran as Project Advisor and a Project Manager from the Institute, the dedicated team of student-consultants worked diligently to propose actionable strategies. 

Hort Therapeutics expressed its “extreme satisfaction” with the team’s work, which matched its own ambitious objectives and laid a solid foundation for its future endeavours. The comprehensive analyses and strategic recommendations were directly applicable to the enterprise’s goals – and highlighted the programme’s effectiveness.

Are you ready to plant the seeds for your SME’s success and watch it grow? Discover how the SCP can help transform your challenges into opportunities for growth. Connect with us to explore more!