What Brands Can Learn From A Queen
From jingle to franchise, and endorsement to PR – The Queen of England does branding very well, and commercial brands should take note.
Why Recognition Matters on the New Frontier of Brand
The emails went back and forth between the senior executives and the brand advisors. “We need a catchier phrase,” lamented one. “All the other units have one,” complained another…
The (Ice) Bucket List
The Ice-Bucket Challenge. More than two million videos splashed across Facebook. A cool $22.9 million raised for the ALS Association between July 29 and today, compared with $1.9…
Storytelling isn’t just for brands
Storytelling is the topic of the times in the advertising and marketing industry, and for good reason. There’s extensive research that suggests humans are hardwired to organize…
Beware the Digital Disconnect
“We are like puzzle pieces who are perfectly suited to make a giant picture together, but we are assembling ourselves in the dark.” Vironika Tugaleva
Leveraging data into social ROI
We spend so much time talking about “big data”, but there is still often a considerable disconnect between what we think that means and the business-critical results that data can…
The Cyber Age of Moodvertising
Academics at the University of Lincoln in the United Kingdom have unveiled a fascinating project. They’ve created what’s being called a “social media garden”. The mood-modulated…
Selling to China? Do something different
Opportunities abound for both small, hungry entrepreneurs and large, growing big businesses. If I gave you all the money and approvals you needed to start on your own, what…
Beyond Advertising
The world is changing fast. You’ve probably heard that phrase so often that it’s just a bunch of word-shaped noise for you, indistinguishable from the general roar of the…
Lessons from the Chinese market traders
As Marketing gets more complex, marketers get further away from the frontline reality of selling goods and services. Agencies are sometimes the worst detractors, mischievously…
