Purpose Is Key. But It Belongs To CEOs, Not Marketing
I’ll bet very few in your business know what builds your brand.
Open Sesame For Digital Innovation
Digital innovators looking for inspiration should look East to China, where they’ll find a cash-rich hotbed of digital innovation, by Dr Paul Marsden, Consumer Psychologist,…
Digital Retail
The digital world has overturned traditional stories about how consumers research and buy. Of course the old story- a tidy universe in which Awareness was followed by Information…
What the old shopkeeper knows
To understand how to best take advantage of Continuous Commerce™ as we plunge headlong into the future of eCommerce, all you have to do is look backwards.
Online to Offline: Framework for Engagement
The average shopper now moves without hesitation across contexts, media channels, platforms, and devices. As a result, the lines between online and offline have become…
It’s Not About TV Versus Online. That’s Missing The Point
There is nothing out there that can replace the massive power that television can wield.
The Digital Age of Branding: Leading with Purpose
As the digital age continues to refine brand engagement, there is increasing opportunity for brands to identify new markets and serve them as never before.
Engaging Customers With The Internet Of Things
Recently, Apple was granted a patent for a smart wearable device variously referred to by the tech giant as iWatch or iTime.
How Not To Shoot Yourself In The Foot With Advertising
Peculiar thing happened a number of years ago. Two of our major banks simultaneously ran advertising that made them worse off.
Why Business Leaders Must Learn the Art of Embroidery
Next door to Paul Bishop’s biweekly class, which outlined the finer points of corporate finance to an overflow crowd, I gathered with a small group of second year students in my…
