Five Focus Points For Consumer Brands In The Next Five Years
Even though e-commerce continues to disappoint as a share of all retail (less than 8% as of Q1 2015), the influence of digital on sales is skyrocketing. As of September, half of…
Your Millennial Colleagues Want You to Know...
Millennials are a hot topic in the halls of the largest and most successful companies. Talent managers and leaders at all levels are asking “What do they want?” and “How do we…
What the Shift From TV to Digital Video Means
Great YouTube ads are born from great creative ideas. But how does the shift to digital video change the creative process? Google’s head of agency sales, Tara Walpert Levy, shares…
Earned Media Drives Greatest Influence
Today’s savviest PR professionals are obsessed with how people get their news. In media relations we are tasked with securing headlines for clients. Our approach is to get inside…
Strategic Communications Defines Corporate Reputation
I’ve heard some marketers say the role of PR was never really meant to build a brand but rather like a doctor taking the Hippocratic Oath, it is to do no harm to it. I’m not so…
5 Mind-Boggling Video Stats And How To Use Them
As online video consumption continues to grow and brands refine their strategies for engaging consumers through the medium, here are five stats that will help to make the most of…
A Management of Worthy Intentions
We are unfolding the 5 dimensions of the “Identity as Culture” model through this series of parables that brings culture to light through fiction.
China: A Superpower In The Making
The emergence of China as a global superpower cannot be overlooked. China will play a hugely significant role in shaping both the developing world and redefining the developed…
What eCommerce Really Means
Giulia Lina Callegari wants more brands to stop putting electronic commerce in a box and see the future of online shopping as a continuous process that cuts across all channels of…
The secrets of the fastest billion dollar company
You might have heard of Xiaomi: it’s one of the most exciting start-ups that China has produced; a Blackberry & Apple slayer; a hero for a generation of young Chinese, and a model…
