Influence Trends You Should Care About 2023
In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.
Ogilvy On — 2023 Influence Trends You Should Care About
Influence has changed the way brands build relationships and interact with their customers.
Ever Heard of HealthTok?
When it comes to companies taking the TikTok plunge, we don’t spontaneously think of the healthcare industry.
Why Global Brands Can't Depend on Their 'International Halo' in Local Markets
From Ogilvy’s perspective, how much more complex has it become to manage and govern global brands?
How to Increase Your Marketing Effectiveness With Behavioral Science
As marketing budgets get tighter and tighter, it’s more important than ever marketing messages do their job of persuading consumers & customers first time around.
2022 Singles' Day Insights: A Deep Dive Into Omnichannel Customer Value Management
This year’s Singles’ Day festival didn’t look drastically different from the last couple of years: hours of livestreaming content across platforms; two waves of pre-sales, albeit…
Purpose Isn't a Magic Wand: How to Be Authentically Purposeful
Purpose is the latest buzzword in boardrooms, marketing briefs and financial reports.
Ogilvy On: Winning With Gen Z—How To Become a Brand That Shares
More than any previous generation, Gen Z wants to be involved in the ideation and curation of culture-led participatory moments with the brands and people they care about.
Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t…
Wellness Influencers Got Real — But Where Are Brands?
Wellness is critically important to people today — and this is especially true for Gen Z and Millennials.
