Is Engagement Dead?
Since the creation of the like button, engagement has been a crucial battleground on digital. Every like, comment, and share is treated as conclusive proof of a brand’s brilliance…
How To Translate Your Brand For A New Market
Mexican beer brand Modelo Especial has enjoyed continuous growth in the US for over 30 years, thanks predominantly to its deeply loyal Hispanic customer base. But up until very…
The Rise Of Vertical Video
Mobile has fast become the consumer’s first device, so it comes as no surprise that mobile video is growing quickly, too. The smartphone is leading this charge, and…
RedMart: Supermarket Innovation
RedMart’s VP of Marketing, Todd Kurie spoke at Ogilvy Singapore’s Disrupt or Be Disrupted conference.
What eCommerce Really Means
Giulia Lina Callegari wants more brands to stop putting electronic commerce in a box and see the future of online shopping as a continuous process that cuts across all channels of…
Is Your Company Suffering from Performance Anxiety?
The paper “Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy” suggests that activating a corporate brand requires an organization to live out…
Brand Building In The Referral Generation
“Instead of creating content, we should be creating opportunities for content creation – instagrammable moments, inspiring experiences.” – Sophie Turton, eConsultancy
How And Why 13-24 Year-Olds Use Instagram
Instagram plays a significant role in the lives of Millennials and Gen-Z. As they learn about the world, discover their passions, connect with friends, and find more communities…
The Case For Asia
Netflix, Amazon, Uber, Tinder. One common thread that binds these international brands is their recent foray into the APAC market. Why? These brands stand to gain with the…
Why Brands Should Care About VR
“Is 2016 the year of VR?” This is the question on everybody’s lips at the first ever VRUK Festival.
