Creating Human Connections Along A New Consumer Journey
Today’s consumer journey is being fueled by technology and finding human connections along the way is critical if brands want to succeed.
Traditional Media is Strong, but Facebook is the Gatekeeper
Facebook is the mechanism where most people get their news,...
Creative People In Love (With a Client)
So how do you get a bear hug of better ideas out of your creative team?
It’s Official, Big Brands Aren’t Dying
Are big global brands declining while small local brands are growing?
Are You Managing Your Customer’s Expectations?
As customers today, we’ve become increasingly demanding.
Ogilvy On Advertising in the Digital Age
David Ogilvy’s Ogilvy on Advertising has been the bible for aspiring advertising and marketing professionals.
Taking Stock of Earned Media in the 'Fake News' Era
“Fake news” is more than a new catch phrase.
How Good Is Your Brand’s Moral Compass?
In a society, morality is everyone’s business — that includes brands.
Generation Z comes of age
Millennials are so yesterday. Generation Z, aka people born in the 90s and early 00s, are the new fast-growing consumer group being courted by marketers.
Five Modern Marketing Myths Debunked
We would all like to think that the decisions we make and the actions we take are based on the truth.
