Steering Brands Through COVID-19
It's a confounding time for brands.
COVID-19 and its lessons for innovation
As COVID-19 forces organisations to adapt, it also presents opportunities to innovate
Love, Bonito: Brick-and-mortar lessons from an online fashion brand
About six years after it began operations as an exclusively online business in 2010, Singapore-founded fashion label Love, Bonito decided to explore brick-and-mortar retail.
Circuit breaker: Working from home
How one company's early efforts to accommodate employees' work-life needs primed it for COVID-19-triggered work from home requirements
Engaging the future consumer
The Fila Disruptor 2 and its follow-up Disruptor 3 sneakers are perhaps the trendiest shoes at the moment.
Can influencer marketing make herbal tea cool?
口碑, or kǒu bēi, means ‘word-of-mouth’ in Chinese, and it is usually used in the context of a person’s or business’s reputation.
Building Coca-Cola’s Customer Data Platform
American businessman John Wanamaker, whose eponymous department store helped shaped the country’s retail industry in the late 19th and early 20th century
Executive Social Visibility: A Powerful Communications Strategy
An organization’s key individuals have always been crucial to its fortunes.
What Does Coronavirus Mean For Brands on Social Media?
The coronavirus pandemic represents uncharted territory for businesses.
COVID-19: How to Communicate in Turbulent Times
COVID-19, better known as the coronavirus, has caused unease across the globe.
