Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation
oday, Ogilvy announced the findings of its 2019 Global Media Influence Survey...
We Don't Need Moving Images. We Need Images That Move.
One of the arguments I’ve heard a lot is that the future belongs to the moving image.
Better Your Behavioral Handicap
I don’t think I’m letting the corporate cat out of the bag...
Healthcare Innovation and Inspiration at SXSW
Ogilvy and humble ventures hosted a “Digital Health Pop-Up”...
Brand Building: Emotion in the Digital Transformation Era
It’s never been harder to build a brand.
The Week In a Minute — The Paradox of Choice
The Week in a Minute headed outside on a windy day to discuss Instagram and the paradox of choice.
Should We Start Thinking About a World With No Ads?
But as Cocks explores, a “world without ads” doesn’t mean a world without advertising.
Playing It Safe: Advertising In Super Bowl LIII
Super Bowl LIII was not the riveting spectacle that last year’s contest was.
Any Brand Not Marketing in the Esports World is Already Behind the Curve
The conference circuit is rife with people preaching about disruption and missed opportunities.
Brands Need to Stand Ready for Battle in Ongoing Fight for Gender Equality
Like a fast-moving wildfire, all of us in the creative industries saw it coming: The debut of the now infamous Gillette campaign – ‘The Best Men Can Be’ – followed by outrage,…
