Most people don’t equate Austin’s South by Southwest® (SXSW®) Conference & Festival with healthcare and medtech, but increasingly it’s a must-attend event for health innovators, entrepreneurs, venture capitalists, payers, and health system leaders.

At this year’s festival, Ogilvy and humble ventures hosted a “Digital Health Pop-Up” that one reviewer called “an actually interesting panel on digital health.”

We’re joined by Ritesh Patel, Chief Digital Officer - Health & Wellness, Ogilvy Consulting and Peter Fasano, Managing Partner, Digital Transformation, Ogilvy Consulting for a fascinating discussion on the state of innovation in healthcare, the ingredients necessary to propel transformation, and the obligatory agency roundup of SXSW happenings.