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Engaging the future consumer
The Fila Disruptor 2 and its follow-up Disruptor 3 sneakers are perhaps the trendiest shoes at the moment.
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Can influencer marketing make herbal tea cool?
口碑, or kǒu bēi, means ‘word-of-mouth’ in Chinese, and it is usually used in the context of a person’s or business’s reputation.
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Building Coca-Cola’s Customer Data Platform
American businessman John Wanamaker, whose eponymous department store helped shaped the country’s retail industry in the late 19th and early 20th century