![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/bigstock-Shopping-And-Mobile-Apps-177015544.jpg?itok=r1vw0t0C)
How brands can keep consumers hooked on apps
Unless a brand owns a top app within an app store category, it is unlikely to gain traction among consumers.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/bigstock-Brand-Branding-Copyright-Label-139086119.jpg?itok=C3pIfspP)
The Relationship Between Purpose, Brand, and Culture
In this video blog, Chris Houston of Telosity talks about the symbiotic relationship and interplay between a business’s purpose, brand, and culture.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/bigstock-Birth-Of-Artificial-Intelligen-5717618.jpg?itok=igK4NsWJ)
Can Artificial Intelligence Replace Your Creative Director?
AI is beginning to permeate every industry in one form or another.