Leveraging data into social ROI
We spend so much time talking about “big data”, but there is still often a considerable disconnect between what we think that means and the business-critical results that data can…
Storytelling isn’t just for brands
Storytelling is the topic of the times in the advertising and marketing industry, and for good reason. There’s extensive research that suggests humans are hardwired to organize…
Beware the Digital Disconnect
“We are like puzzle pieces who are perfectly suited to make a giant picture together, but we are assembling ourselves in the dark.” Vironika Tugaleva
