CES 2019: The Brand and Consumer Takeaways
It’s mid-January, which means it’s time for every ad agency, technology company, data firm, and armchair blogger to write their recap of what happened at CES and what it means for…
10 Tactics to Capture TV-Driven Demand
It would be awesome if people always followed the call to action in a TV ad.
Everything Is a Pattern
We are surrounded by patterns.
5 Principles for Owning Social Share-Of-Voice at an Event
Whatever your business, there’s an event or conference each year that everyone has circled on the calendar.
Converting the Digital Demand Driven by TV
For way too long, TV and digital marketers have separated themselves into two different worlds.
Carla Hendra Speaks About the New Wave of Digital Marketing
How much time users spent watching paid video ads.
Delivering Content at the Speed of Digital—Part I
Not too many years ago, brands and agencies had time to refine—to build content and stories that could stand the test of time.
Fighting stereotypes will save brands
Aline Santos believes we are living in fraught but exciting times.
Where does AI fit into the future of advertising and marketing?
AI has a role to play here...
