by Kent Wertime and Chris Reitermann
In today's volatile world, growth is the ultimate currency. CEOs are demanding results, and marketers are under pressure to deliver. In fact, 62% of CEOs worldwide selected growth as their top business priority in 2024, according to Gartner—the highest level since 2014, and a 26% increase compared to last year.
This growing imperative to demonstrate the tangible business impact of marketing efforts is particularly acute in Asia-Pacific. The region's vibrant tapestry of cultures, coupled with its rapid digital evolution, intensifies the pressure on brands to deliver exceptional results while navigating ever-changing local trends.
As we celebrate our 6th consecutive year as the APAC Effie Awards’ Network of the Year, we want to share some of the key learnings behind creative effectiveness success. Critically, we want to share takeaways from this year’s winning work as an inspiration for your own marketing strategies.
The cases featured in this year’s Book of Growth showcase the innovative ways companies are leveraging AI, tapping into social trends, and driving positive change. These examples demonstrate that creative excellence isn’t confined to traditional ‘big brand’ campaigns. Instead, they highlight how creativity can impact the entire customer journey, from building brand loyalty to driving immediate sales and contributing to long-term societal goals.
Click here to download and read the 2024 Book of Growth.
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Kent Wertime is the Global CEO of Ogilvy One and the CEO of Ogilvy APAC.
Chris Reitermann is the CEO of Ogilvy APAC & Greater China.
