Brands Shift, Amazon Lifts
Loser: Traditional retail. Macy’s is closing 100 stores, and fashion brands like Coach and Michael Kors are pulling products from department stores in an effort to burnish their…
Integrating Digital Intelligence Into Brand Strategy
With Google now processing over 40,000 search queries every second – a staggering 3.5 billion requests a day – data creation has exceeded imaginable levels. Managed well, this…
The New Rules Of Retail Engagement
For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion…
