![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/magnet-attracting-customers-illustration-id941792728.jpg?itok=MwPJ20mx)
10 Tactics to Capture TV-Driven Demand
It would be awesome if people always followed the call to action in a TV ad.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Everything-is-a-Pattern.jpg?itok=_T13tz6S)
Everything Is a Pattern
We are surrounded by patterns.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Share-of-voice-POSTs.png?itok=gcoksrFB)
5 Principles for Owning Social Share-Of-Voice at an Event
Whatever your business, there’s an event or conference each year that everyone has circled on the calendar.