We are surrounded by patterns. They’re everywhere in our environment, arts, and business. How do patterns affect our day-to-day lives? And how do patterns and originality intersect?

In this episode of The Ogilvy Podcast, hosts Chris Celletti and Carter Pearson explore these questions and more with a slew of guests—Patrick Metzger, the person who shined a light on a pop music phenomenon he coined The Millennial Whoop; Dr. Jennifer Scott, Managing Director, Ogilvy USA Research and Intelligence, Dr. Mark Mattson Professor of Neuroscience at Johns Hopkins University, and Derek Thompson, Senior Business Editor at The Atlantic and author of the book Hit Makers.