![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/What-eCommerce-Really-Means.jpg?itok=Wd5TTO6j)
What eCommerce Really Means
Giulia Lina Callegari wants more brands to stop putting electronic commerce in a box and see the future of online shopping as a continuous process that cuts across all channels of…
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/The-secrets-of-the-fastest-billion-dollar-company.jpg?itok=uqTWK4Yl)
The secrets of the fastest billion dollar company
You might have heard of Xiaomi: it’s one of the most exciting start-ups that China has produced; a Blackberry & Apple slayer; a hero for a generation of young Chinese, and a model…
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Purpose-Is-Key.-But-It-Belongs-To-CEOs-Not-Marketing.jpg?itok=ERs1cDlT)
Purpose Is Key. But It Belongs To CEOs, Not Marketing
I’ll bet very few in your business know what builds your brand.