by Chris Celletti
The world of marketing is becoming ever more complex and multifaceted. Every day CMOs face an array of challenges, from macroeconomic shifts, polarized social environments and the rise of AI to the ever-increasing need for active boardroom support and employee engagement. The modern marketer is required to wear multiple hats in order to stay on top of a rapidly developing landscape and capture opportunities at pace. At Ogilvy HQ during the 2024 Cannes Lions festival, Fiona Gordon, CEO of Ogilvy UK led a panel of leading marketers sharing their insights on how they're navigating these challenges by leveraging creativity and engaging their customers, employees and board in new and exciting ways.
Chris Celletti is the Global Editor for Ogilvy and is based in New York. He joined the agency in 2012.
