by Chris Celletti
More than any previous generation, Gen Z wants to be involved in the ideation and curation of culture-led participatory moments with the brands and people they care about. With this new definition of sharing, brands can create novel relationships, customer experiences, and wholly new product categories, as well as avoid costly market missteps with Gen Z.
In this session of Ogilvy On, our panel dives into the key ways to build relationships with brands that win with Gen Z. Ogilvy Consulting’s Reid Litman and Thred Media founder and CEO Jenk Oz highlight some of the insights found in the recently-released report “For Gen Z, Brand Is What You Share, Not What You Sell,” and are joined by Elizabeth Stroud, Global Consulting Partner, Growth & Insights, Ogilvy Consulting and Swan Sit, Creator, Investor and Former Head of Global Digital Marketing at Nike and Estée Lauder.
Watch the session above and see:
- Original research on how Gen Z views themselves and brands today
- Discussion on how to shift your mindset for the next, largest wave of consumers
- The process of defining and setting up a brand that shares
- The business case for sharing and community building
Chris Celletti is the Global Editor for Ogilvy and is based in New York. He joined the agency in 2012.
