![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/How%20to%20Increase%20Your%20Marketing%20Effectiveness%20With%20Behavioral%20Science.png?itok=mL6XxQfF)
How to Increase Your Marketing Effectiveness With Behavioral Science
As marketing budgets get tighter and tighter, it’s more important than ever marketing messages do their job of persuading consumers & customers first time around.
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2022 Singles' Day Insights: A Deep Dive Into Omnichannel Customer Value Management
This year’s Singles’ Day festival didn’t look drastically different from the last couple of years: hours of livestreaming content across platforms; two waves of pre-sales, albeit…
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Why Global Brands Can't Depend on Their 'International Halo' in Local Markets
From Ogilvy’s perspective, how much more complex has it become to manage and govern global brands?