![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/How-Covid-has-created-new-battle-relevance.png?itok=uH_k20Tx)
How Covid Has Created a New Battle for Relevance
Most people misunderstand what happens during a crisis.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Conversations-that-matters.png?itok=u6F1q0Or)
Conversations That Matter—Speculative Design for the Future of Retail
The pandemic may have changed many things in the world, but it definitely didn’t take away our desire to shop.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Are-you-Digitally-Determined.png?itok=mi7dQjMp)
Are You 'Digitally Determined' or 'Digitally Distraught'?
A recent memorial honoring the armed forces on the 75th anniversary of D-Day brought to mind the tremendous ingenuity of the Allied forces.