![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/Capture-1-Steering-Brands-Through-COVID-19.jpg?itok=bC-qZWLz)
Steering Brands Through COVID-19
It's a confounding time for brands.
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The Rapid Adjustment Of Customer Experience Strategy in Response to COVID-19
April 09, 2020 by Amanda Gagliardi
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During a Crisis, Brands Should Let Their Actions Do the Talking
Imagine you live in a small town that’s just been hit by a Category 5 hurricane.