![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/bigstock-161684072.jpg?itok=VsEDD7nd)
Five Modern Marketing Myths Debunked
We would all like to think that the decisions we make and the actions we take are based on the truth.
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How Good Is Your Brand’s Moral Compass?
In a society, morality is everyone’s business — that includes brands.
![](https://usaei.smu.edu.sg/sites/usaei.smu.edu.sg/files/styles/sme_home/public/marketing-toolkit/articles/bigstock-Gen-Z-Concept-With-Young-Woman-161704994.jpg?itok=djeSV94F)
Generation Z comes of age
Millennials are so yesterday. Generation Z, aka people born in the 90s and early 00s, are the new fast-growing consumer group being courted by marketers.