What Brands Can Learn From A Queen
From jingle to franchise, and endorsement to PR – The Queen of England does branding very well, and commercial brands should take note.
Why Recognition Matters on the New Frontier of Brand
The emails went back and forth between the senior executives and the brand advisors. “We need a catchier phrase,” lamented one. “All the other units have one,” complained another…
The (Ice) Bucket List
The Ice-Bucket Challenge. More than two million videos splashed across Facebook. A cool $22.9 million raised for the ALS Association between July 29 and today, compared with $1.9…
