The New Savvy Shopper
They go by the name Digital Divas, and for good reason: Among those women who are shopping online, Digital Divas are easily the savviest, posting, texting and tweeting their way…
Fast Consumers and Smart Brands
Research from 32 cities around the world has revealed that people are, on average, walking 10% faster than they did just 12 years ago.
Data Collecting Helps Brands Target Buyers
Google and Facebook are collecting and analysing data of its users, and advertising giants Publicis and Omnicom have merged to do more of that collecting and analysing.