The two caselets within showcase how the SME Consulting Programme (SCP) has helped two companies recently. Having determined the brand positioning of the SMEs’ respective products through the use of scientific methods, the consulting team proposed a practicable market entry strategy for Nanyang Optical, and new product launch programmes for DrinkMi.
Multi-Year Development Study,
Web Report 1 (June 2016)
In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Study–conducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs.
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