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Issue 24, March 2017 
Updated for a Future Generation
As noted in a 2016 PwC Family Business Survey, "a strategic plan that links where the business is now to where it could be in the long term, and addresses the challenges along the way, is essential to resilience and continuity"
Category: eBulletin
Short Chat with the Boss

Episode 14, May 2017
Atlas Sound & Vision Pte Ltd

In this episode, we spoil ourselves with a visit to Atlas' state-of-the-art studio showroom to talk with Mr Kenneth Wong, Director of Strategy and Planning about the brand and its basic principle in getting customers inspired through sight, sound and touch. An unforgettable experience indeed for all entertainment enthusiasts!

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Category: Video Clips
SME Column

Issue 12, April 2017 
Content Marketing: The What, Why & How

Consumers crave content. And there are many benefits of engaging in content marketing. Despite the risk of content overload, consumers want to engage with content from a brand.

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Category: SME Column
Applied Research

Multi-Year Development Study,
Web Report 1 (June 2016)

In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Studyconducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs
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Category: Applied Research
Marketing Toolkit

The Marketing Toolkit is an online resource that aims to introduce and educate SMEs the fundamentals of marketing as well as provide self-help tips and templates for simple implementation.

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Category: Toolkit

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