In this bulletin, we showcase two SMEs that have benefitted from the SCP. Eligo Pte Ltd received a brand audit and marketing strategies to support its marketing efforts. Fruit United Pte Ltd will be implementing the recommendations that will further its aspiration of expansion.
Through the SME Consulting Programme (SCP), Performance Recognition has learnt to leverage on the digital space to increase its sales leads and brand exposure. Mr Tan Teck Beng, Director, shares how the online marketing strategies project has benefited the company.
Multi-Year Development Study,
Web Report 1 (June 2016)
In March 2013, SPRING Singapore and the UOB-SMU Asian Enterprise Institute commissioned a Multi-year Talent Development Study - conducted by Hay Group and Singapore Management University - to track the progress and effectiveness of the various talent management programmes introduced by SPRING Singapore as well as to gain insights in year-on-year trends in talent attraction and engagement in SMEs.
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