Building Blocks of a Marketing Plan | UOB-SMU Asian Enterprise Institute

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Marketing Plan

Building Blocks of a Marketing Plan

Why do I need a Marketing Plan?
Building Blocks of a Marketing Plan
How do I Develop a Marketing Plan?
Develop Your Vision and Mission
Analyse the Business Environment
Analyse your Competitive Position
Identify your Potential Customers
Select your Marketing Strategy
Determine the Best Marketing Mix
How do I implement and evaluate my marketing plan?

Building Blocks of a Marketing Plan

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Lee Kong Chian School of Business, Level 4
Singapore Management University
50 Stamford Road
Singapore 178899

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