Posters and Signage

A poster is placed in a public place to convey a clear and powerful message at a glance.

It is usually created for display on a vertical surface, but there are many variations you can try out. It needs to be large enough to be seen from a distance. An effective poster aims to grab a passers-by’s attention and convey its message almost instantaneously. Posters can be powerful marketing tools. They allow you to reach a large audience, at a low cost and in a short period of time.

Designing effective posters

1. Know your target customers. Your posters should connect with them. Use humour.
2. Have only one message on the poster and communicate it clearly.
3. Use large fonts and catchy headlines to grab attention even from a distance
4. Choose a colour scheme and design that best suits the poster's purpose and your target customers, and is in line with your brand
5. Provide a single point of contact.

Useful Design Tools

• Canva
• Venngage
• Lookdigitalsignage

You might also be interested to read this article (27 Digital Signage Content Creation Tools) for a list of awesome tools to help users create digital signage content and other memorable visuals that could create an impact on marketing strategies for any business.

Where to put your posters

Consider the same questions as distributing your flyers. Think of unusual places to put your posters.

Outdoors:

High traffic areas that target customer visits

Indoors:

Public place such as schools, shopping malls, hospitals, theatres or sport stadium, depending on poster's content. Seek Permission before placing your posters.

Tip

Using Photos

• For good printed quality, use images that are at least 300 dpi.
• Consider using photos from stock photography sites such as www.photos.com, www.gettyimages.com, www.123RF.com and www.DreamsTime.com
• Stock photography is being used all over the world, so do your best to select unique images.
• Unique images are useless if they don’t work together with the message
• If you only need a few pictures, look out for sites that allow you to purchase a single image or even those that provide some free images.
• Remember that just because something is on the internet does not mean you are free to use it. Avoid copyright infringement.
• Get permission from people featured in the photos by getting them to sign a consent form.