Media Kit
A media kit is a set of materials for giving to the media and potential customers.
It can be given out at press conferences, road shows or trade shows. They are usually used when launching a new product, or introducing a new company. A media kit contains everything that a journalist would need to write a story on your company or product, and everything a potential customer would need to know to entice them to consider purchasing your product.
Your Media Kit should include the following:
- Presentation Folder
- Write-up on the new business or product
- Company fact sheet
- Product face sheet
- Press releases
- Articles on Your company and products
- Business card