Flyers and leaflets are single sheets of advertisement used to announce a sale or a limited-time event.
They are an inexpensive and effective way to grab attention in a very crowded marketplace. Although response rates can be low at approximately 1 to 2 %, it is still considered a good way to place information directly in the hands of your target market. You can improve response rate by working on the design and distribution channels of your flyers and leaflets.
The effectiveness of your flyer or leaflet can be tracked using unique promotional codes or telephone numbers attached to each flyer (and other marketing collateral). This helps you identify where the enquiries are coming from and therefore, determine the most effective channel.