Marketing Collateral Types - Business Letterhead and Envelopes

The most common types of marketing collateral are letterheads, business cards, corporate brochures, fact sheets, press kits, flyers, mailers, posters, thank you cards and purchase order forms.

No matter which marketing collateral you choose, your focus should be on expressing your intended message clearly for it to be easily understood by your target customers.

As your marketing collateral needs to be in line with your brand and develop a brand identity.

Your corporate letterhead refers to letter paper or stationery imprinted with your company name, logo and contact details such as address, email, and fax and phone number.

This may seem trivial to some, but the truth is that the letterhead is an essential part of your corporate identity and brand image.

Your official correspondences will be printed on your letterhead and read by external parties, including your suppliers and customers. A well designed and good quality letterhead reflects your professionalism, whilst a poorly designed letterhead leaves poor impressions and affects your credibility. The thinking is: if you can do a good job presenting yourself, it reflects your competence and proficiency in your core business.

So invest some time and effort in creating a letterhead that sends out the right message. It is possible to print your own quality stationary without having to spend a large sum of money.

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Canva's Letterhead Designs offer a great additional resource to create all the right impressions for both business and personal correspondence. You can check out more details here: