by Carol Stickler and Heather Watson
Sustainability has become strongly associated in the public’s mind with tackling the long-term causes of climate change. Understandably, these feel intangible and abstract, which, combined with greenwashing and politicization, has made the sustainability conversation increasingly negative. But the definition of sustainability also encompasses “managing the needs of the current generation,” that is individuals and local communities living with the impacts of climate change today. New research from Ogilvy Consulting suggests this is a much more important issue for Americans today than people realize. We believe it is a fertile area for organizations and business to focus on if they want to create a more positive conversation around their current sustainability actions and maximize their return on sustainability investment.
Click here to read "What's Next for Sustainability: Building Climate Resilience".
This paper was also authored by:
Stephanie Bakkum
Consulting Director, Sustainability Expert
Griffin Smith
Consulting Director, Behavioral Science Expert
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Carol Stickler is Global Consulting Principal, Sustainability Practice Leader for Ogilvy Consulting.
Heather Watson is a Global Partner and Behavioral Science Practice Lead at Ogilvy Consulting in North America.
