by Chris Celletti
2024 promises to be a consequential year. Amidst the uncertainty, experts across the Ogilvy network have identified key trends and insights that will help brands prepare to make the most of the opportunities that will arise and set themselves up for success and growth this year, and beyond. Below is a collection of our content focusing on 2024 trends:
2024 Influencer Trends You Should Care About
While 2023 went as far to show that Influence has a secure and vital place at the table, 2024 will put it in a leading seat. The six trends outlined by our global Influence experts illustrate how brands can tap into the Creator Economy to create lasting relationships with consumers that lead to sustainable growth.
Social Media Trends 2024: A Culture-First Reset For Brands on Social
Big social is having sort of a midlife crisis. Platforms are struggling with attention scarcity, differentiation needs, AI disruption, and advertising under pressure. To win attention and connect in this new environment, brands need to focus on culture and show empathy like never before.
6 Trends Revolutionizing Media in 2024
From the integration of immersive AI to the strategic utilization of data analytics, the six trends outlined in this new report reshape the way advertisers can think about engagement, and offer a canvas for creativity that has been long-awaited.
Loyalty Trends 2024: Building Brand Devotion
From the wow factor to anticipating a cookieless future (it’s really going to happen this year), these trends in loyalty marketing identified by our loyalty experts and their recommendations will help your brand drive deeper relationships with your best customers.
The 2030 Forecast details 10 major shifts and key forecasts most relevant to brands and businesses. that will affect the global workforce, our relationship with AI & technology, ESG, the future of healthcare, economic dominance, distribution of wealth, among other areas.
Chris Celletti is the Global Editor for Ogilvy and is based in New York. He joined the agency in 2012.
