by Chris Celletti
Top-line growth in 2023 was achieved primarily through price hikes, revealing a lack of real underlying growth that has left brands and businesses exposed this year. With 2024 shaping up to be another year of stagnation, every brand and business urgently requires a catalyst for real growth to drive the top-line, without relying on the price increases that consumers simply won’t accept. Easy wins and cautious optimism won’t cut it.
In this edition of Ogilvy On, Ogilvy Consulting’s global innovation experts Mark Dewings, Consulting Principal EMEA, Emily St. Clair-Johnson, Consulting Partner EMEA, Chris Brewer, President, Ogilvy Consulting Asia, Jennifer Fuqua, Consulting Partner US—and an exclusive recorded POV from the inimitable Rory Sutherland—share the compelling formula for what it takes to drive real growth in 2024 and beyond through innovation.
And be sure to check out the corresponding report "Reframe, Reimagine, Rewire: Unlocking Real Growth in the Next Era of Innovation."
Chris Celletti is the Global Editor for Ogilvy and is based in New York. He joined the agency in 2012.
